Are you curious as to what the most searched for words, terms and topics on the Internet are? Finding out about the most popular searches & keywords, not only gives you a glimpse into what people are looking for on the net, but if used properly can also help you market your own website by giving you insight into the top search engine results.

Hot Internet Trends

Seen from an anthropological viewpoint, it is very interesting to find out what people are interested in reading about on the internet. Popular keywords give an impression of the zeitgeist or what the hot trends and issues are of the time. To address this need, Google's popular Zeitgeist list is published annually and is very revealing. The highest rising search term in 2009 was Michael Jackson, and now is the time to find out what Tuenti (a Spanish social-networking site) is if you want to be up on your buzzwords.

Keyword Density

The right density of keywords on your website will also help drive traffic to the site. It is important not to over stuff your site with the same words and phrases though as this will weaken your rating. A good rule of thumb is to aim for a keyword density of about 3%. To calculate your keyword density, count the number of times the term appears, divide it by the overall number of words and multiply this by a hundred.

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